THE GYM FOR FITNESS IN Coeur d'Alene

American
Made

Coeur d'Alene 's Home Of Fitness in a fun, family environment

ARE YOU TIRED OF:

NOT GETTING

RESULTS?

OUR COACHES CREATE AND DEVELOP PROGRAMS SPECIFIC TOWARDS WHAT YOU ARE LOOKING TO IMPROVE!

FEELING LOST

LOST IN THE GYM?

LEARN NEW MOVEMENTS THAT WILL HELP YOU PUSH PAST PLATEAUS AND BENCHMARKS!

feeling like you

never have time?

PRIORITIZE YOUR GOALS AND SPEND YOUR FREE TIME PRACTICING SO YOU CAN BE THE BEST!

NOT HAVING A

SOLID GAME PLAN?

DEVELOP NEW HABITS AROUND FITNESS, NUTRITION & RECOVERY TO HIT GOALS WHILE KEEPING IT FUN!

THEN WE'RE READY

TO GUIDE YOU

ON YOUR JOURNEY!

THAT'S WHY WE'VE CREATED

FUNCTIONAL FITNESS PROGRAMS

TAILORED TO MEET YOU WHERE YOU ARE

GROUP BASED

Functional Strength Training

Become your best self in our fun core program with 60 minutes of community-based group classes where you are supported by an expert coach while surrounded by a community of like-minded Coeur d’Alene locals.

Individualized

Sport Specific Training

We break down the mechanics of your sport and create programs tailored towards you to improve your sports performance. Take your game to the next level with sports specific training!

One-on-one

Personal Training

Work one-on-one with one of our amazing coaches on staff and receive an individualized program tailored towards you and your goals! Our trainers are flexible and able to train with you around your schedule!

New Technology

Vertimax

Vertimax training allows us to provide resistance movements in proper running, agility and jumping forms. We will work on your explosiveness and footwork to make sure you are prepared for your sport and activity. This tool is used by many 4 year institutions to maximize your ability to move with strength.

GROUP BASED

Functional Strength Training

Become your best self in our fun core program with 60 minutes of community-based group classes where you are supported by an expert coach while surrounded by a community of like-minded Coeur d’Alene locals.

Individualized

Sport Specific Training

We break down the mechanics of your sport and create programs tailored towards you to improve your sports performance. Take your game to the next level with sports specific training!

One-on-one

Personal Training

Work one-on-one with one of our amazing coaches on staff and receive an individualized program tailored towards you and your goals! Our trainers are flexible and able to train with you around your schedule!

One-on-one

Group boxing training

If you are looking to work on footwork, agility, hand speed or overall conditioning you can practice at ASAP. Our trainer has a in depth background with traditional boxing fitness and competition. 

24 HOUR ACCESS

OPEN GYM

Get Key access to train and exercise on your own time. Avoid the crowd and start building now

group base

Online Training and Program Design

We offer personalized Program Design to perform on your own time, with trainer communication throughout the week. This program allows includes video support to provide correct technique and give feedback.

group training

Youth Performance

Want to teach your youth athletes how to work out properly and have fun doing it? Our coach-led group fitness class is for you! We offer a fun mix of challenging workouts that include cardio, bodyweight movements, and weights that change every day. Our program emphasizes starting safely and progressing at your own pace. We have multiple age groups and welcome all ability levels.

DON'T JUST TAKE OUR WORD FOR IT

WHAT Coeur d'Alene LOCALS ARE SAYING...

Debra Kelley
Debra Kelley
Read More
I started workouts with Fred Kelley 4 months ago. He is so knowledgeable on what is required for each individuals training. I am turning 70 in a few days and I needed to strengthen my legs and arms. I feel strong again. He is professional, and enjoyable to exercise with and knows your limits.
Mary
Mary
Read More
Fred Kelley is knowledgeable, professional, and enjoyable to train with. He meets you where you’re at physically while also motivating you to push yourself beyond your limits when you’re ready.
Mary Watkins
Mary Watkins
Read More
Fred Kelley has been an Awesome trainer! His motivation and consistency has made a tremendous difference in my life. He motivated me to do twice what I thought I could do! When I started I could barely lift 5 lbs weights and within 4 months I could lift 20 lbs weights. I definitely recommend working with him!
Lisa Martin
Lisa Martin
Read More
I needed someone to give me that push to strength train and set up workouts for me. I’ve been training with Fred for about 6 months now and he continues to push me through tough workouts and I continue to be challenged. He listens to my goals and keeps me working towards those. He is also respectful and a great conversationalist so workouts go by fast.
Megan
Megan
Read More
I love coming to workout with Fred. I get to skip the hassle of joining a regular gym and work in a comfortable environment. We are able to have conversation and I feel like I have a personal relationship. He learns who you are and adapts everything to your ability but also pushes you to do things you never thought. I love going to BPI!
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GETTING STARTED IS EASY!

ARE YOU READY TO LEVEL UP?

1. SCHEDULE YOUR FIRST VISIT

Discuss your goals with one of our coaches and create a plan tailored towards you!

2. START YOUR TRAINING

You have defined your goals and you are ready to begin your journey. We will start you strong by taking you through the fundamentals of training and sound habits putting you on the road to success!

3. HAVE FUN REACHING NEW LEVELS

Once you have the basics down, you’ll book classes easily on our app and enjoy your workouts with your new tribe!

American Strength and Performance

OUR CURRENT SCHEDULE

OUR PEOPLE IS WHAT MAKES US GREAT

OUR TEAM

Fred Kelley

Trainer/Owner

Dakota Cross/ Redeemed Fitness

ISSA Personal Trainer

Megan Kelley

Group Class Leader

Marcia Heglie

Group Class Leader

Nicole Dundas

Trainer

American Strength and Performance

WHERE TO FIND US

3129 W. Seltice Way Coeur D' Alene Idaho 83815

follow us on social media!

CONTACT US

GETTING STARTED IS EASY!

Simply fill out the form below and then schedule Your FREE intro session on the next page.

Shortly after we will be in touch with you to confirm your intro session. We are excited to meet you!

Fred Kelley

Trainer/Owner

Fred Kelley is the Owner and Trainer at American Strength and Performance. Fred started American Strength and Performance on May 1st, 2022. Prior to leading ASAP Gym Fred worked as an independent trainer. Fred Coached College Football at San Joaquin College, Sacramento City College, Sacramento State, U.C. Davis, and Humboldt State University. During his time at the the various colleges he held positions as a Special Teams Coordinator, Tight Ends Coach, Offensive Line Coach, Linebackers Coach, Offensive Coordinator and Recruiting Coordinator.
 
Fred is an active member in the community. He has been a teacher at Lake City High School teaching Physical Science, English and Creative Writing since 2021. Fred is a member of the Coeur D’Alene Chamber of Commerce and has coached with Coeur D’ Alene High School Football Team. He works independtly with Lake City Figure Skating Club as their strength coach.
 
Fred is married to his wife Megan and has 2 children. Paisley 6, Gunner 5.

CERTIFICATIONS

M.S. Kinesiology
Sport Performance B.S. Sport Science
NASM

Dakota Cross/ Redeemed Fitness

ISSA Personal Trainer

I’m a fitness and outdoors enthusiast. Lifestyle consists of hunting, fishing, hiking, fitness, and enjoying the life God gave us with my family of Five.
 
I started Redeemed Fitness to help others reach their full potential in health and fitness.
 
I know life can be busy, and with so much misinformation and contradicting information on the internet, it can be overwhelming when you are trying to get started. That’s why I’m here to simplify it for you. By not only helping you reach your goals through fitness and nutrition, But helping you learn so it can become a life-long change with good habits.
 

CERTIFICATIONS

ISSA Personal Trainer

Megan Kelley

Group Class Leader

Megan is a group class leader at American Strength and Performance. She brings energy and excitement every morning to her group. Megan is a mother of 2 young kids and knows what it’s like to balance kid duties and gym health. Megan takes you through each movement and makes sure you are able to perform before moving on.

Megan has her own business of personalize cookies with Batter and Dough LLC when she is not at American Strength. “Spending my time at the gym, improving myself and helping others helps me keeps my life well balanced.” “If you are looking for balance in your life, please come to American Strength and Join us.”

Megan is a Graduate of California State University Sacramento and also holds her Master’s Degree. She is married to Fred Kelley and has two children, Gunner 5, and Paisley 6.

Marcia Heglie

Group Class Leader

Marcia’s passion for fitness came a little later in life at the age of 35 after making a decision to change her life style and be a better steward of her body. She has been at American Strength and Performance since it opened in May of 2022. Marcia is a member turned group class leader and is enthusiastic and energetic.
She enjoys the accountability of a group class and the comradery with the members. Marcia will encourage and support you to help you reach your personal fitness goals whether it is just showing up a few days a week or trying to hit new personal records.
Marcia was born and raised in Coeur d’Alene and still lives on her family’s farm where she grew up. She is a wife, a mother of two fantastic kids and a Gigi (grandmother) to Bentley. When she’s not at her full- time job or the gym, you might find her out hiking or spending time with her family.

Nicole Dundas

Trainer

Nicole is excited to dive into the fitness world as a personal trainer! Nicole grew up in the gym training as a competitive gymnast. After 11 years of gymnastics, she went on to earn a B.S. in Exercise Science in college and currently coaches gymnastics at Avant Coeur Gymnastics in CDA. At Cedarville University, Nicole was a captain of an Ultimate Frisbee club team, created strength programs for the team, taught group fitness, and interned for a CrossFit gym as well as a Sports Performance gym. She enjoys anything fitness related, whether it be weight training, climbing a mountain, cycling, skiing, or playing ultimate frisbee with friends. She has hiked Scotchmans Peak multiple times and recently climbed Borah Peak­— 12,662 feet. She looks forward to climbing the eight more 12ers in Idaho in the future. When Nicole is not at the gym, you may find her outside doing something fun or curled up with a book.

Cody Drake

ASCEND FITNESS LLC

I am a Coeur d’ Alene native and have been here since 2003. I went to highschool at
Coeur d’ Alene high school and graduated in 2015. Since I graduated, I enlisted into the
Army in 2016 as a Cavalry Scout. While I was in the Army, I developed a love for
physical fitness and learned more about the physical and mental benefits of working
out, including different styles of working out. When I got out of the Army in 2021, I
decided to get my personal training certification through the National Academy of Sports
Medicine.
On the side, I am a lacrosse coach for Coeur d’ Alene High School and I love to do
anything outdoors, ride anything with a motor in it, and travel around the country.
My passion is seeing the mental and physical accomplishments people have through
the love of fitness; in my opinion, personal training is the most gratifying job. The best
parts about being a personal trainer are the relationships I end up having with the
people I am training and seeing the sense of accomplishment in their faces when they
complete their goals, there is nothing better.
 
You can reach me at,
(208)-699-2001

Debbie Brewer

Massage Theripist

I am a licenced massage therapist with 20+ years of experience, specializing in Deep Tissue Rehailitative Massage. I combine various modalities, including myofacial release, trigger point therapy/accupressure, sports massage, and gua sha, I am committed to providing personalized care to each client, tailoring my tretments to address specific concerns and soft tissu issues, relieve pain and increase physical and emotional well being.
 
I take a while-body approach to pain management and healing, so I also will be offereing central nervoud system/Vagus nerve reset techniques

CERTIFICATIONS

CrossFit Level 1 Certification

HOLD POLICY

Month-to-Month Membership Agreements and Annual Membership Agreements: You may place your Membership on hold two (2) times per calendar year up to three (3) consecutive months each time. Advanced notice of at least two (2) business days is required. The hold must be 30 days in duration at a minimum and 30 days must elapse between holds. Upon expiration of the term of the hold, your account will automatically become active and payments will resume. Should you choose to return prior to the end of their hold period, the hold will be released and payments will resume.

CANCELLATION POLICY

All membership agreements require 30-days written notice to cancel your membership. This form will serve as your 30-days written cancellation notice. Note that if you have a scheduled renewal payment within 30-days of your invoice billing date, the payment will be processed as scheduled. Your membership will be canceled at the end of your final paid month. All payments are non-refundable. All grandfathered membership rates will also be forfeited and returning members will be subject to current rates.

CANCELLATION POLICY

All membership agreements require 30-days written notice to cancel your membership. This form will serve as your 30-days written cancellation notice. Note that if you have a scheduled renewal payment within 30-days of your invoice billing date, the payment will be processed as scheduled. Your membership will be canceled at the end of your final paid month. All payments are non-refundable. All grandfathered membership rates will also be forfeited and returning members will be subject to current rates.

HAVE QUESTIONS?

We Would Love To Meet You!

Simply fill out the form below
& one of our amazing
coaches will be in touch asap! We are excited to meet you!

ARE YOU LOOKING TO DROP-IN?

We Would Love To Meet You!
WARNING!
Class Sizes Are Limited.

If you would like to reserve a spot... Simply fill out the form below letting us know what day you might come by & one of our amazing coaches will reach out to you to reserve your class.

OUR DROP-IN RATES

$20 Per Class

OUR Information:

Location:

3129 W. Seltice Way Coeur D' Alene Idaho 83815

OUR PRICING IS SIMPLE

We Want To Offer You
The PERFECT Membership For YouR NEEDS.

Simply fill out the form below
& one of our amazing coaches
will send you our current
membership information.